Content Marketing and Advertising: Are Your Campaigns Connecting?

How can you know if your content marketing, advertising, and public relations campaigns are striking a winning chord with consumers? The short answer: As our research reveals, it all depends on what goals you’re looking to accomplish - and what targets that you’re striving for. Like we explain, there are many ways to measure the success of an advertising or outreach campaign. Learning to get familiar with them can help you as you strive to raise awareness.