How to Create Competitive Advantage

What does it take to set yourself apart from the competition and create competitive advantage in an age where competitors are just a click or call away? We’re pleased to report that our friends at American Express gave us the opportunity to share our insights and research into how you can edge out rivals by building an effective product differentiation strategy. Simply click the link to learn more about what it takes to capture and hold audiences’ interest in an age of shrinking attention spans.